Thailand’s I.P. One partners with Liquibox on bag-in-box fabric softener refill stations
When Thailand-based I.P. One, a manufacturer and distributor of leading fabric care products, set out to install fabric softener refill stations for their Hygiene brand in retail stores, they opted for a bag-in-box solution that met stringent requirements and aligned with the company’s earth-friendly ethos.
Not only did they seek to capture a growing share of the global home care liquids market, but they also needed packaging that could help achieve the company’s strong sustainability goals. Working with Liquibox, a global leader in liquid packaging and dispensing solutions, I.P. One executed a successful marketing campaign titled “Hygiene So in Green” that raised awareness of its fabric softener refill stations in Bangkok, Thailand.
“Bag-in-box was a new format for I.P. One and we worked closely with the customer to make sure Liquibox flexible bags would run seamlessly in their vending machines,” says Wimonrat Ukkhayakorn, Business Development Manager at I.P. One. “Together, we needed to educate the consumer about the sustainability benefits of bulk refill stations versus single use plastic bottles, and ultimately, change their behavior.”
Liquibox partnered with I.P. One to create a prototype to test in the Thai market. The team was able to identify what was needed from a bag-in-box packaging solution to successfully work in fabric softener refill machine. The first machines were tested in Mega Bangna, a mega-mall with more than 400 stores in Bangkok, Thailand.
“We have no doubt that I.P. One’s ‘Hygiene So in Green’ project will be a success,” says Mr. Uthai Thanesvorakul, CEO of I.P. One, after seeing the initial market response. “Social responsibility is an important part of our company vision. Hygiene is the first brand in Asia to have used biodegradable materials for the production to produce fabric softener, which they have been using since 1989. This campaign elevates our vision for the world to another level by offering a simple solution to an important problem. We join hands with our partners like Liquibox to launch Hygiene refill stations with a mutual objective to change consumers’ behaviors and encourage them to opt for reusable containers instead of single-use plastic fabric softener bottles. This is part of our effort to reduce a massive amount of plastic waste in the future.”
Moving forward, I.P. One plans to expand Hygiene fabric softener refill stations in other areas.
Liquibox is committed to helping companies like I.P. One provide sustainable, user-friendly packaging solutions and has a strong foothold in the growing global home care liquids market. Liquibox works across—and draws inspiration from—a wide range of industries, offering flexible packaging solutions that optimize efficiency and enable customers to reduce their total plastic footprint.
About I.P. One Company Limited
Established in 1972, I.P. One is a leading FMCG company that manufactures and distributes consumer products under Hygiene, Vixol, Whiz, Ivy, Dance and Focus brands. I.P. One dedicates their resources to delivering never-compromising, high-quality products through our innovation and development, with the ultimate purpose to help improve the quality of life in Thailand and of consumers worldwide.
Founded in 1961, Liquibox is a global leader in liquid packaging and dispensing—working in partnership with customers to create a safer and more sustainable future. Liquibox is committed to delivering high-quality, innovative flexible packaging solutions that offer reliable product protection. Headquartered in Richmond, Virginia (USA), the company is inspiring change around the world, working as one across 19 global locations powered by a dedicated workforce of nearly 1,400 employees.
For more information, contact Anastasia Khodakova, Global Marketing Director, at email@example.com.
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