Liquibox develops e-commerce bag-in-box solution for HEX Performance

October 26, 2021

With a focus on sustainability, HEX Performance® launched a stand-out packaging solution for its liquid detergent that is better for the planet and withstands the challenges of the e-commerce logistics chain. They chose Liquibox flexible packaging that achieved a 60% reduction in plastic per liter of product vs. 100-ounce HDPE bottles.

Designed to reduce waste, minimize the risk of damage and improve customer experience, the new bag-in-box solution developed by Liquibox contains 60% less plastic than traditional 100-ounce rigid detergent bottles. The HEX Eco Bag-in-Box Package drastically cuts the carbon footprint by offering 58% reduction in fossil fuel use, 47% reduction in GHG emissions, and 25% reduction in water use. (source: EcoImpact LCA)

“We’ve been listening to our customers, and they’ve told us that they’re very interested in more eco-friendly packaging.  Our newest innovation is the result of that commitment. We’re excited that in addition to the reduction in plastic and carbon footprint, our new eco-friendly package is also very easy and reliable to ship through our e-commerce channels,” says Kristen Contessa, Director of Operations at HEX Performance.

Bag-in-box is one of the fastest-growing segments in the liquid packaging market, according to GlobalData. More and more companies from both non-food and food industries select this space-optimized packaging format to strengthen their e-commerce business as it protects the product, eliminates the need for overpackaging as well as reduces transportation and storage costs.

“Both HEX and Liquibox are on a mission to create a more sustainable future, and innovation comes through partnership. We were excited to work with HEX from development to commercialization on their new three-liter liquid laundry detergent bag-in-box flexible packaging, which improves environmental impacts and wows e-commerce and retail consumers,” says Kristin Yelverton, Market Segment and Business Development Manager at Liquibox.

The new HEX Eco Bag-in-Box Package is available to purchase online from, Target, and Amazon.

About Liquibox

Founded in 1961, Liquibox is a global leader in liquid packaging and dispensing—working in partnership with customers to create a safer and more sustainable future. Liquibox is committed to delivering high-quality, innovative flexible packaging solutions that offer reliable product protection. Headquartered in Richmond, Virginia (USA), the company is inspiring change around the world, working as one across 19 global locations powered by a dedicated workforce of nearly 1,400 employees.

For more information, contact Anastasia Khodakova, Global Marketing Director, at

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